Please read these Terms carefully. By buying a Plan, paying an invoice, creating or using a Licence Key, downloading or installing the Plugin, activating TraFixi on a website, or otherwise using the Service, you agree to these Terms. If you do not agree, do not buy or use TraFixi.

A separate Privacy Policy explains how we handle personal data. These Terms do not replace that policy.

1. Who we are

The Service is provided by Majme, s. r. o., a Slovak limited-liability company, at Hradská 124, 821 07 Bratislava, Slovakia (IČO 36844837, IČ DPH SK2022465016). In these Terms, “we”, “us” and “TraFixi” mean Majme, s. r. o.

2. What these Terms cover

TraFixi is a hybrid product:

1. a WordPress plugin you install on your own website (the “Plugin”); and
2. an online service we operate (the “Hub”), including licence checks, heartbeats, software updates, subscription billing, AI Credit, and AI features.

Together, the Plugin, the Hub, related websites, documentation and support are the “Service”.

These Terms apply to consumers and business customers, in Slovakia, the EU/EEA and worldwide, except where a section says it applies only to one of them.

3. Definitions

• Business Customer — you buy or use TraFixi for a trade, business, craft or profession (including a company, sole trader or freelancer).
• Consumer — you are a natural person acting for purposes outside your trade, business, craft or profession.
• You / Customer — the person or organisation that buys or uses the Service.
• Licence Key — the TraFixi key we issue (format such as TFX-…) that unlocks Hub features for one Licensed Site.
• Licensed Site — one production website (one domain) to which a Licence Key is bound.
• Plan — a paid package (for example Try-Out, Grower or Expandor, or another package we offer). Live names, prices, included Credit and billing periods are those displayed when you buy.
• Subscription — a Plan that renews automatically until cancelled.
• Credit — a usage balance (shown in euro) that pays for AI and related metered features. Credit is not cash, a bank deposit, a stored-value account or a refundable wallet.
• Top-up — a one-off purchase of extra Credit.
• Output — text, images, audio, metadata, redirects, robots/llms suggestions and other material the Service generates or proposes.
• Your Content — content, data and materials from your website or that you submit (product data, posts, images, prompts, Search Console data available to the Plugin, and similar).

4. Eligibility

You must be at least 18 years old. If you accept these Terms for a company or other organisation, you confirm that you have authority to bind it. That organisation is the Customer.

We sell to customers in Slovakia, the rest of the EU/EEA and worldwide, except where law, sanctions or our risk policies prevent it.

5. The Service

5.1 What TraFixi does

TraFixi helps you manage SEO and content on WordPress / WooCommerce (including product and post workflows, AI proposals, indexing helpers and related tools). Typical third-party plugins it works with include WooCommerce, Rank Math and Google Site Kit. Those products are not ours. We do not warrant that TraFixi will remain compatible with every version of WordPress or any third-party plugin.

5.2 How work is applied

Unless a feature clearly says otherwise, TraFixi proposes changes. You (or someone you allow) review them and choose whether to apply them to your site. You are responsible for everything published on your website.

5.3 What you need

You must provide and maintain a WordPress site, hosting, a valid Licence Key, network access to the Hub, and any required third-party plugins or accounts. We do not host your shop.

5.4 No ranking promise

We do not promise search rankings, traffic, sales, conversions or any particular SEO result.

6. Licence to the Plugin and Hub

6.1 Licence grant

If your licence is valid and in good standing, we grant you a limited, non-exclusive, non-transferable, revocable right to install and use the Plugin on the Licensed Site and to access the Hub features included in your Plan.

You do not buy the Plugin or the Hub. You buy a subscription (or other paid access we offer) and a licence to use the Service.

6.2 WordPress / GPL

The Plugin runs on WordPress. WordPress is licensed under the GPL. PHP that depends on WordPress is commonly treated as GPL. These Terms do not take away rights you have under the GPL to GPL-licensed Plugin code.

These Terms do govern, and you may not treat as GPL, in particular: Licence Keys and licence checks; access to the Hub, updates we deliver as a service, and signed download links; AI Credit, API keys and AI processing; our trademarks, branding, documentation and non-GPL assets, to the extent they are not GPL.

You must not use GPL rights as a way to share, resell or circumvent Licence Keys, Hub access, updates or Credit.

6.3 Restrictions

You must not (and must not allow anyone else to):

• • use one Licence Key on more than one Licensed Site;
  • share, sell, rent, sublicense or publish a Licence Key;
  • copy our Hub, circumvent technical limits, or probe the Hub except for ordinary use of the Plugin;
  • remove copyright or proprietary notices;
  • use our name or branding in a way that suggests partnership or endorsement without our written consent.
    
    

7. One Licence Key = one website

Each Licence Key may be activated on one production website (one domain). www and non-www of the same domain count as the same site.

A staging, development, localhost or extra production domain is a different site. It needs its own Licence Key unless we agree otherwise in writing.

The Licence Key binds to the domain at activation. Moving to a new domain requires us to release the old domain (ask via contact@trafixi.com). We may refuse or delay a move if we reasonably suspect abuse.

You must not run the same key on two live sites. We may suspend a licence if we detect that.

8. Plans, Credit and Top-ups

8.1 Plans

Your Plan sets the price, billing period, included Credit and features shown when you buy or in the Plugin / Hub. We may change future Plan details as described in Section 23. A change does not rewrite a period you have already paid except as Section 10 (plan change) allows.

8.2 Credit

Credit is a metered allowance for AI and related paid actions. When Credit reaches zero, AI features stop. Hub API keys used for those features may be removed until you have Credit again (for example after renewal or a Top-up). A licence with zero Credit can still be a valid licence for non-AI Hub functions we choose to keep available (such as billing or Top-up).

Credit:

• • has no cash value;
  • is not transferable between customers or Licence Keys;
  • expires and is forfeited if the Subscription is cancelled, expires, or is terminated, and upon any other end of paid access;
  • is not refunded, including unused Credit, except where Section 11 says a Consumer’s mandatory law requires otherwise.

8.3 Refill

On a paid Subscription renewal, we may add the Plan’s allowance for the new period, as shown in the product. That is a refill of Credit, not a refund.

8.4 Top-ups

Top-ups add Credit to the licensed account. Top-ups are optional, one-off, and non-refundable. Unused Top-up Credit is forfeited when the licence ends, the same as other Credit.

8.5 Usage logging

The Plugin sends usage and licence heartbeat data to the Hub (domain, versions, AI usage and similar operational data) so we can bill, secure and operate the Service. Details of personal data are in the Privacy Policy.

9. Fees, taxes and invoices

9.1 Prices

Prices are in euro (EUR) unless we state otherwise. The amount you owe is the amount shown before you pay, including any VAT or other tax we are required to collect.

Tax may depend on your country, VAT number and whether you are a Consumer or Business Customer. You must give accurate billing details and, where relevant, a valid VAT ID.

9.2 Payment methods

We accept payment via Stripe (cards and other methods Stripe offers) and, where we offer it, invoice (“pay by invoice”).

9.3 Invoice sales

If we sell on invoice, the licence is typically pending until paid. We may give a payment window (currently 7 days). The Licence Key is sent after payment. If you do not pay on time, the invoice and pending licence may be cancelled. Until we issue a Licence Key, you have no licence to the Hub features.

9.4 Failed payments

If a recurring payment fails, we may retry, email you, and suspend or cancel the Subscription. During suspension, AI and other paid features may stop. Unused Credit is not a reason for a refund.

9.5 Chargebacks

If you dispute a payment with your bank without first contacting us, we may suspend the licence while we review it. Unjustified chargebacks may lead to termination.

10. Subscriptions, renewal, cancellation and plan changes

10.1 Auto-renewal

Subscriptions renew automatically at the end of each billing period (monthly, yearly or as shown when you buy) until cancelled. By buying a Subscription you agree to that renewal and to the then-current Plan price, unless we have told you of a price change under Section 23.

10.2 How to cancel

You can cancel through the billing portal we provide for your licence, or by emailing contact@trafixi.com in time for us to process the cancellation.

Cancel before the next renewal if you do not want to be charged for the next period. Cancellation usually takes effect at the end of the current paid period (you keep access until then), unless we state otherwise or law requires an earlier end.

We do not prorate or refund the current period when you cancel, except where Section 11 requires it for Consumers.

10.3 Plan changes

Where the product allows an upgrade or downgrade, we may charge or credit via our payment provider (including proration) as implemented at the time. We may keep remaining Credit and add the new Plan’s allowance, as the product describes. A pending change may apply from a stated date (for example the anniversary).

10.4 After cancellation or expiry

When paid access ends:

• • Hub activation, updates-as-a-service and AI features may stop;
  • unused Credit is forfeited;
  • the Plugin files may remain on your server, but licensed Hub features will not work;
  • Your Content and Output already saved in your WordPress site stay on your site (we do not reach in and delete your shop).

11. No refunds — and Consumer cooling-off

11.1 Our commercial policy

All sales are final. We do not offer a goodwill money-back guarantee.

We do not refund:

• • Subscription fees for a period already started;
  • unused Credit or unused Top-ups;
  • fees after you activate a Licence Key or start using AI;
  • fees because you changed your mind, installed on the wrong site, lack required plugins, or are unhappy with Output or search results,

except as mandatory law requires for Consumers (Sections 11.2–11.4) or as we agree in writing.

Business Customers waive any contractual right of withdrawal and have no refund right beyond what non-excludable law still grants (which for B2B in this kind of contract is typically none).

11.2 EEA/UK Consumers — 14-day withdrawal

If you are a Consumer in the EEA or the United Kingdom, the law usually gives you 14 days to withdraw from a distance contract without giving a reason.

TraFixi is a digital service (and includes digital content) supplied electronically. We supply it by issuing a Licence Key, allowing download or activation, and enabling the Hub.

If you ask us to start that supply during the 14-day period (which is how a normal TraFixi purchase works once we issue the Licence Key), you lose the withdrawal right from the moment we begin performance — in practice, when we issue the Licence Key, send download access, or you activate the licence, whichever comes first — as far as the law allows.

If we have not yet begun the Service, you may withdraw under Section 11.3. If we begin the Service for a Consumer without a valid request for immediate supply / acknowledgement where the law requires it, you keep the statutory withdrawal right for the remainder of the 14 days. If you then withdraw, stop using the Licence Key; we may disable it. We will refund fees required by law, minus any amount the law allows us to keep for the Service actually supplied.

11.3 How a Consumer withdraws (when the right still exists)

Email contact@trafixi.com with your name, the email used to buy, and a clear statement that you withdraw. You may use a standard withdrawal form if your country’s law provides one; you do not have to. Withdraw within 14 days of the contract (or as that law specifies).

11.4 Consumers outside the EEA/UK

If your country’s mandatory law gives you a cooling-off or refund right that cannot be waived in advance, that law prevails over Section 11.1. Where that law lets you waive the right by starting a digital service, Section 11.2 applies in the same way as far as that law allows.

12. Acceptable use

You may use TraFixi only for lawful website and shop administration. You must not use the Service to:

• break the law, or generate or publish illegal, infringing, defamatory or deceptive content;
• create or seek sexual content involving minors, or other content AI providers forbid;
• attack, scrape or overload the Hub or third-party APIs beyond normal product use;
• send spam or manipulate search engines with cloaking, hidden text or other deceptive SEO we reasonably consider abusive;
• resell TraFixi or Hub access as your own product without our written agreement.

We may suspend or terminate use that, in our reasonable opinion, breaches this section or creates legal, security or operational risk.

13. AI features and Output

13.1 Third-party models

AI features send prompts and relevant Your Content to third-party providers we use from time to time (for example OpenAI, Google, and others we may add). Those providers process data under their own terms and policies. We do not control their models.

13.2 No professional advice

Output is machine-generated assistance. It is not legal, tax, medical, investment or guaranteed marketing advice. You must check facts, prices, claims, stock, legal statements and SEO fields before you publish.

13.3 Your responsibility

You are solely responsible for prompts you send; Output you apply or publish; copyright, trade mark, personality rights and platform rules; and Google, Meta and other search/ads policies.

13.4 Ownership of Output

As between you and us, we do not claim ownership of Output you generate for your Licensed Site. You may use it for your business, subject to rights of third parties (including in Your Content and in model training data we do not control), the AI provider’s terms, and our ownership of the Service itself (we do not transfer the Plugin, Hub or our trademarks).

We do not warrant that Output is unique, accurate or free of third-party rights.

13.5 No training by TraFixi

We do not use Your Content or Output to train a TraFixi-owned foundation model. Third-party AI providers may handle data as described in their terms and in our Privacy Policy.

14. Your Content

You retain all rights in Your Content. You grant us a worldwide, non-exclusive licence to host, transmit, process and display Your Content only as needed to provide, secure, bill and support the Service (including sending it to AI subprocessors).

You confirm that you have the rights to submit Your Content and that doing so does not violate the law or third-party rights.

We are not obliged to keep Hub-side copies of Your Content after the licence ends, except records we must keep for tax, billing, security or law.

15. Third-party services

The Service may depend on Stripe, hosting providers, OpenAI, Google (including Gemini and data you connect via Site Kit / Search Console), Rank Math, WooCommerce, WordPress.org and others.

Those services are not part of our contract with you except as these Terms say. Their outages, policy changes, fees or bans are outside our reasonable control. If a provider blocks or changes an API, we may modify, replace or discontinue the affected feature.

16. Availability, support and updates

We aim to keep the Hub available but do not promise uninterrupted or error-free Service. We may perform maintenance.

Support is provided on a reasonable-efforts basis via contact@trafixi.com during our ordinary business hours (Central European Time), unless a Plan expressly includes more.

Plugin updates may be offered through the Hub for licensed domains. Development domains we list internally, or sites without a valid licence, may not receive those updates.

There is no SLA and no service-credit refund for downtime unless we sign a separate written agreement.

17. Intellectual property

We and our licensors own the Service, the Hub, our websites, branding, documentation, and all related IP, except Your Content, Output as described in Section 13.4, and GPL-licensed code as described in Section 6.2.

You may not copy, frame or reverse engineer the Hub except as mandatory law allows.

18. Privacy

Our separate Privacy Policy explains how we process personal data. It is not part of the commercial bargain in the same way as these Terms, but it describes our data practices for TraFixi.

If you are a Business Customer and need a data processing agreement (GDPR Article 28) for Your Content we process on your instructions, email contact@trafixi.com.

19. Suspension and termination

We may suspend or terminate access immediately if you breach these Terms and (where the breach can be cured) do not cure it within 7 days of notice; payment fails and is not resolved; we are required to do so by law; or continued service would create a serious security or legal risk.

You may stop using TraFixi at any time and cancel as in Section 10. Unused Credit is forfeited.

Sections that by nature should survive (including 6.3, 8.2, 11, 13–15, 17, 20–22, 25–27) remain in force after termination.

20. Warranties

The Service is provided “as is” and “as available” to the maximum extent permitted by law. We do not warrant that the Service will meet your needs, be uninterrupted, or that Output will be accurate, original or fit to publish without review.

Consumers: nothing in these Terms limits the mandatory statutory warranties or remedies that your consumer law does not allow us to exclude.

Business Customers: you accept the Service with this disclaimer, and we exclude all implied warranties that the law lets us exclude.

21. Liability

21.1 What we never exclude (everyone)

We do not exclude or limit liability for death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; or other liability that applicable law says cannot be limited.

21.2 Consumers

If you are a Consumer, we are liable to you only as mandatory consumer law requires. We are not liable for damage you could have avoided by following our instructions, keeping backups, or not publishing unreviewed Output. We are not liable for lost profits or business interruption except where that law says we must be.

Where liability can be limited for Consumers, our total liability for a claim is limited to the fees you paid us for the Service in the 12 months before the event giving rise to the claim.

21.3 Business Customers

If you are a Business Customer, then to the maximum extent permitted by law we are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data, goodwill or search rankings, whether or not we were advised of the possibility. Our total aggregate liability arising out of the Service or these Terms is limited to the fees you paid us for the affected licence in the 12 months before the claim.

21.4 Your backups

You must keep backups of your WordPress site. We are not a backup service. Applying Output can change live content; you choose to apply it.

22. Indemnity (Business Customers)

If you are a Business Customer, you will indemnify us against claims, damages and reasonable legal costs arising from Your Content; Output you publish; your website; your breach of these Terms; or your violation of law or third-party rights, except to the extent caused by our wilful misconduct.

This section does not apply to Consumers.

23. Changes to the Service or these Terms

We may improve, add or remove features. If we discontinue TraFixi entirely, we will try to give reasonable notice. Prepaid unused Credit remains non-refundable except where Consumer law requires otherwise.

We may update these Terms. The new version will show a new effective date. We will announce material changes by email to the address on the licence and/or a notice in the Plugin, where reasonably possible.

If you are a Consumer and a change is material and to your detriment, you may cancel before the change takes effect and avoid the new Terms. If you continue to use the Service after the effective date, you accept the new Terms except where the law says we need a fresh consent.

If you are a Business Customer, continued use after the effective date is acceptance. If you do not agree, cancel before that date.

24. Sanctions and export

You must not use the Service if you are on an applicable sanctions list, or in a jurisdiction where we are prohibited from offering the Service. You must comply with export and sanctions laws that apply to you.

25. Governing law and disputes

25.1 Law

These Terms and any non-contractual obligations arising out of them are governed by the laws of the Slovak Republic, without regard to conflict-of-law rules that would point to another law.

Consumers: if you live in another country, you keep the mandatory protections of the law of your country of habitual residence. Slovak law applies only to the extent it does not deprive you of those protections.

25.2 Courts — Consumers

A Consumer may bring proceedings against us in the courts of the Slovak Republic or in the courts of the Consumer’s country of residence. We may bring proceedings against a Consumer only in the courts of that Consumer’s country of residence, where the law so requires.

Slovak Consumers may also contact the Slovak Trade Inspection (www.soi.sk) or another alternative-dispute-resolution body competent for their complaint. Consumers in other EU countries may use the ADR mechanisms available under their national law.

25.3 Courts — Business Customers

Exclusive jurisdiction: the courts of Bratislava, Slovak Republic.

26. General

• Entire agreement. These Terms, the Plan you purchase, and (for data practices) the Privacy Policy are the entire agreement for the Service. They replace prior discussions about TraFixi. Pre-contract information required by consumer law still applies.
• Order of conflict. For a Consumer, mandatory law wins. Then these Terms.
• Severability. If a clause is unenforceable, the rest stays in force. An unenforceable clause is modified to the minimum extent needed to make it valid.
• No waiver. If we do not enforce a right once, we can still enforce it later.
• Assignment. You may not assign these Terms without our consent. We may assign them to an affiliate or a buyer of our business.
• Force majeure. We are not liable for delay or failure caused by events beyond our reasonable control (including outages of Stripe, AI providers, hosting or the public internet).
• Notices. We may notify you by email to the licence email or by a notice in the Plugin. You notify us at contact@trafixi.com.
• Headings. Headings are for reading convenience only.
• Language. These Terms are in English. That English text is binding. Any translation is for convenience only.
  
  

27. Contact

Majme, s. r. o.
Hradská 124, 821 07 Bratislava, Slovakia
contact@trafixi.com

For withdrawal (when Section 11.2 still applies), cancellations, licence domain moves and legal notices, use the same email.